Fully revised Money Lending Business Law was enacted in June 2010, the so-called "consumer credit" was an opportunity to convert personal loans to finance businesses that conclusively. Pushed into bankruptcy while the largest specialist consumer finance, getting to play a central role as lender of personal loans with a focus on mega-banks. Among them, SBI Net Bank STB, the personal loan prime lending rate of 3.5 percent per year "net loan premium course" was released. Low interest loans to individuals subvert the traditional level of interest rates, bank CEO, Mr. Katsuya Kawashima bank cuts personal loan competition, asked about future growth strategy aimed at product development. (1, 2 times total)

- Unsecured personal loans card "online loan" in, started the year lending rate from 3.5 percent in November. Its aim?

In June this year, the full enforcement of the Money Lending Business Law was amended. With significantly reduced rates for personal loans interest rates have been abolished gray zone was introduced regulations that total less than one-third of the annual income limit on the amount of personal debt. However, dealing with a bank loan because the loan is performed under the Banking Act, are not subject to volume restrictions. Opportunity to revise the law, banks were required to be the core of the leaders of consumer finance, believes that financial markets need to develop a healthy consumer again.

From around the revision of the Money Lending Business Law in fact, in addition to specialized consumer finance companies, were engaged in a propaganda battle with a focus on personal loans mega line. However, strong competition and the degree of exposure rather, competition in the customer's point, in particular lending terms (such as loan rate or credit limit) and did not compete on. Felt they had not been a competition so that the benefit of our customers.

First of all, our card loans has been provided since its inception, had set a maximum interest rate of 10% per year for the lowest interest rates in the industry. The introduction of this volume restrictions, in loans to customers have been previously, new borrowing is no longer mechanically but have the ability to repay, considerable thought and that some customers have difficulty, our was thought to increase the user, in fact, not increased use. Thus, in the customer's point again, the results were examined from various angles, providing a rock-bottom interest rate in the industry in parts of the floor rate, and to provide a large amount in the range of possible credit limit.

Level of lending rates of 3.5 percent a year, for example, the level would not be available either as an alternative financing system has been part of the employee benefit companies. While more companies to abolish the employee loan, employee's financial needs change. Would like to consider a new attempt to introduce you our card loans as an alternative financing system employees.

- Other than the purpose of loan, the interest rates down to levels even lower depth, the "bank card loans" What about a new value proposition?

Card loans are fixed, so the use of funds not specifically, not only for people who have to be folded suddenly in trouble due to the impact of the revision of the Money Lending Business Law and regulations is not total. Auto loans, loans Bridal, with guests such as alternative loan education loan purposes. Customers, or in response to family life events with a focus on customers when money is needed, We realize that you want to develop your loan easily, which started with a big concept.

Not a service in a narrow range for the limited purpose of use, conventional for credit limit has had 5 million yen, the case is 5 million yen is considered there will be a short, raised to 7 million yen .

Card loans, in the near future, according to the visit to ensure life events, please use to customers who want to have a frame while you can use. For example, the College will enter the child always comes at a certain time, the "features" if you put a card with a loan, but safe. Through those things, of our existence, and I feel closer to service please.

- There, that your aim is "regular bank" or the idea that?

The scene is also required that any "regular" but I think it is, we are not only three years after opening, the first banking services "regular" is thought to be important. Banking services, deposit, rent, operate, there is a variety of needs, including financial institutions want to be thinking of serving first and foremost.

Of course, the future is "main" and the bank would like to work now available to more customers (continue) (Editor: Hiroshi Kazama)

[Articles]
"Regular" Ask the representative Kawashima SBI Bank aim of constantly improving net STB = (2)
3.5% per year appeared loan interest rate card.