He has a management consulting Quantum (Shinjuku-ku, Tokyo), in collaboration with the Tokyo Institute of JTB JTB Group, which held a seminar to help companies expand in Brazil. Brazil is rich in plant resources, with strong consumer confidence, etc. will be the world's fourth new vehicle sales, company after another has advanced from around the world. China, Japan, and Korea than in late, tell the know-how through seminars such as the company hopes to fully support the expansion of Japanese companies.

Quantum December 2007, worked for almost 20 years of business and field surveys in Brazil, in conjunction with a deep connection with the company JTB Foundation Tokyo, in December last year, "Brazilian Business Information Center (BRABIC)" was established. Already held two seminars. The plan in February.

The previous seminar, representatives from more than 20 companies participated in the enterprise. Interest is growing in advance, "State of the expansion is delayed compared to China and Korea," (contacts) that. Companies mainly large companies decided to expand again. While economic growth to slow the advance guard is not followed by a small "could be the difference in experience with foreign companies in the meantime" (The Economist) called.

Nobuo president of quantum 輿石 seminars, "SMEs and set it seriously got to advance, the goal is to advance the concrete work," he said. The future is not limited to seminars, exchanges for businesses became members conducted site visits, to formulate plans to support the establishment and on-site marketing strategy. "Foundations of new businesses and the way" (President 輿石) to connect.

Japanese firms compared with Asian countries including Korea, that decision is not often spend time in advance to allocate research.輿石 president is "old Japan and Brazil has had a close relationship, there is ground to create a trust me Nikkei. But can not develop and market a non-serious, too late now to a boil and consumption 生Kasanai will also "have said.

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Recently had the opportunity to cover a visit by Malaysia's Sarawak. Sarawak is the world's third largest island, is located in the northwest of Borneo. "More than half of unexplored rainforest state," When asked, they are hugging a picture of uncultivated land, the state capital Kuching is lined with modern buildings and historical monuments, the city developed than I thought was.

"The second floor is to house shops. Desho like Japan's Showa." While listening to the guided tour, the nostalgia felt somewhere in the landscape of this city, childhood, maybe because that was like a mall lived with his parents run a home business. When viewed from the city of Kuching in the car with such emotion Fukeri in, caught the eye are concentrated in one corner electronics store.

From Editor] [Panasonic, Sharp, Sony .... The eaves are lined with signs letter of Japan's leading electronics companies. According to the guide and here is a "myth is still strong in Japan," Yes. An official of the Korean Samsung Group's momentum down a bird now "in Malaysia to compete with Panasonic" Hodorashii and grumble.

Certainly Japan External Trade Organization (JETRO) announced in December last year, "Asian Survey-selling products" If you look, suggests that the thickness of the public trust in our products in Japan and Malaysia. But the study of the capital Kuala Lumpur, Malaysia, TV, refrigerator, washing machine offers a superior brand in Japan. Behind the popularity of the unique strengths of Japanese companies and good after-sales service and high quality.

However, Japanese products emerging Upon capture, the quality has been pointed out that the height of the neck of a good price. There seems to be the view that it is one of the reasons that it permits the emergence of Koreans.

In Malaysia are strong and Japanese mythology, you've seen the spectacle of Koreans feel the momentum. Large TV room has been established by the accommodation Hotels in Kuching in one room is made by Sharp, LG Electronics in Korea made another room, he had been bisected, and so on.

Asian countries are expected to expand rapidly affluent middle class. Depending on the national character would either not come more and more consumers choose the good quality even at high prices to take a little more income. Koreans look tough technical capabilities, but I think that even Japanese companies still have a chance to win if that happens. "We Japanese myth, again" is. (Fuji Sankei Business Eye, Kenji Yoshida, editor in chief)

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