mediba will conduct a study on advertising awareness and actual use of smartphones in collaboration with the Video Research Interactive, summarizes the results.

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The survey, October 29, 2010? Period of November 05 was conducted on 998 people who use smart phones. Of the 998, 697 people with terminal Android, iPhone users 301.

The average age of Android-powered device users, according to a study at age 35.3, 82% male ratio. iPhone users 51% men, mean age 32.1 years of age compared with a high male ratio.

Also, the Android-powered device users in the profession has a majority 57.4 percent and office workers, higher than 37.9 percent of iPhone users.

In the genre who have downloaded apps, Android-powered device is most often in weather, the game continued with the news. iPhone users, the most games, weather, followed by transit / transportation.

Awareness advertising with the Android apps terminal users "do not mind ads at all in the free app '25%. "Unobtrusive advertisements paid apps at all," was 20 percent. more likely than positive ads to iPhone users.

"Editorial Response"


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Google USA, February 02, the company's mobile OS "Android" App Store for the devices based, "Android Market" published a Web site. Android smartphones and tablet users adopt the application directly from your Web browser to browse, purchase and can be installed.

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Until now, the Android Market has only needed to be accessed by a client on Android device, can now be accessed from the PC version of the Android Market open to the public Web. The user's account has been registered as owning an Android device, the list of apps that owns the device (model) that appear only in response to applications.

In addition, yesterday's launch event was also presented with the support of local currency billing and the application in Android Market.

(U.S. edition Melissa J. Perenson / PC World)


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Google USA, February 02, was optimized for its Android OS tablet computer "Android 3.0" (code name: Honeycomb) announced the details. Enhanced graphics for games and offer a sophisticated interface, which focuses on support for the purchase / billing in the application.

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Google, Motorola, close to the U.S. release tablet "Xoom" a demonstration of using Android 3.0. The demonstration will be specified and the ability to create shortcuts to quickly contact person video chat and email, video chat capabilities, the new camera interface, realistic visuals, the game was introduced and a multi-tasking capabilities.

One of the notable improvement of Android 3.0, the redesign of the system include a message notification. Rather than the traditional pull-down menu at the top of the screen draw, pull-up has adopted a list drawn from the bottom of the screen. Similar to Microsoft Windows, a landscape screen message (Google has made in this direction the whole screen demo) how it works that pops up at the bottom of the right edge.